The graphic shows that Macromedia’s positioning is similar to the positioning of EMBA (European Media and Business Academy) featuring a modern way of teaching and a medium variety of programs. As well as similar to the position of ISM but ISM is mainly focused on management and therefore not direct competition for a big part of Macromedia’s programs.
2.4 Competition summary Some of the companies in the sample are not directly relevant for Macromedia because they are not offering comparable programs or have a completely different understanding of university education.
Asklepios for example is a university for medical studies. They are offering exactly one program: human medicine. Asklepios teaches in a traditional way, because the subject taught did not go through a lot of change in recent years. Their difference to a public university is only found in them not being public and therefore being costly. Obviously Asklepios is no competitor to Macromedia but still relevant to show that private universities do not necessary need to brand themselves as having a very modern way of teaching or need to have a brought variety of programs (“Asklepios Campus Hamburg - Asklepios …show more content…
It is a very specialized degree that is meant to be thought in very unconventional ways. The Miami Ad School is the University that brands themselves as one of the most modern institutions in Hamburg and appears to be lacking the scientific work basis (“Bachelor / Master| TOP CREATIVE SCHOOL in Europe,” n.d.).
Fresenius is a relatively big private university that offers programs ranging from chemistry to management and media. They offer programs and courses that are very similar to what Macromedia offers and brand themselves similar concerning the way of teaching. Fresenius is therefore a direct competitor for Macromedia (“Hochschule Fresenius -Hochschule,”
2.4 Competition summary Some of the companies in the sample are not directly relevant for Macromedia because they are not offering comparable programs or have a completely different understanding of university education.
Asklepios for example is a university for medical studies. They are offering exactly one program: human medicine. Asklepios teaches in a traditional way, because the subject taught did not go through a lot of change in recent years. Their difference to a public university is only found in them not being public and therefore being costly. Obviously Asklepios is no competitor to Macromedia but still relevant to show that private universities do not necessary need to brand themselves as having a very modern way of teaching or need to have a brought variety of programs (“Asklepios Campus Hamburg - Asklepios …show more content…
It is a very specialized degree that is meant to be thought in very unconventional ways. The Miami Ad School is the University that brands themselves as one of the most modern institutions in Hamburg and appears to be lacking the scientific work basis (“Bachelor / Master| TOP CREATIVE SCHOOL in Europe,” n.d.).
Fresenius is a relatively big private university that offers programs ranging from chemistry to management and media. They offer programs and courses that are very similar to what Macromedia offers and brand themselves similar concerning the way of teaching. Fresenius is therefore a direct competitor for Macromedia (“Hochschule Fresenius -Hochschule,”