1. Identify the relevant macroenvironmental factors (level 1). What impact do these issues have on the focal organization? Relevant macro environmental factor are parts of the analysis of the global environment of a company that influence an organization’s decision making and affect its performance and strategies. For instance, the macro environment consists of 6 different force. These are: Society (including subculture), Demographics, Economic, Natural/physical, Political, and Technological.
Enterprise Rent – A – Car:
a. Society / Subculture Factors: Enterprise is the nation’s largest rental car company. It was founded in 1957 as an automobile leasing business, it established a niche catering to businesses. Enterprise respond to customer …show more content…
Therefore, Enterprises treats their customers as family members, they believe it is their customers who lead the company to develop and become the top car rental company. Enterprise focuses on the neighborhood concept when expanding to Europe. For instance, Enterprise is located only in five countries, there are around 300 airport branches located within those countries. Enterprise concentrates in renting to customers who need a retail rental, replacement service, business rentals, and fleet management. Other customers who rent vehicles from Enterprise are drivers who have been involved in vehicular …show more content…
Natural / Physical Factors: Climatic disasters includes foods, droughts, extreme temperature events, windstorms, hurricanes and wet mass movements. Geologic disasters include earthquakes, landslides, volcano eruptions, and dry mass movements. Economic (Lazzaroni, AG, Bergeijk, 2014). Moreover, Mary Mahoney, vice president, insurance replacement division for enterprise rent-A-Car said “when any disaster hits, the two most important factors are communication and cooperation, insurance adjusters and relief workers are often the first people, on the ground following natural disasters, and they need vehicles to assess the damage. As result, we’re prepared to respond quickly and move our fleet seamlessly into affected areas to ensure vehicles are available” (www.enterpriseholdings.com). For example, On April 2014, coastal flooding in Pensacola, FL, left many with water – logged vehicles. Enterprise brought in vehicles from surrounding areas, prioritizing insurance rentals and extending service hours for customers to satisfy customer want and
Enterprise Rent – A – Car:
a. Society / Subculture Factors: Enterprise is the nation’s largest rental car company. It was founded in 1957 as an automobile leasing business, it established a niche catering to businesses. Enterprise respond to customer …show more content…
Therefore, Enterprises treats their customers as family members, they believe it is their customers who lead the company to develop and become the top car rental company. Enterprise focuses on the neighborhood concept when expanding to Europe. For instance, Enterprise is located only in five countries, there are around 300 airport branches located within those countries. Enterprise concentrates in renting to customers who need a retail rental, replacement service, business rentals, and fleet management. Other customers who rent vehicles from Enterprise are drivers who have been involved in vehicular …show more content…
Natural / Physical Factors: Climatic disasters includes foods, droughts, extreme temperature events, windstorms, hurricanes and wet mass movements. Geologic disasters include earthquakes, landslides, volcano eruptions, and dry mass movements. Economic (Lazzaroni, AG, Bergeijk, 2014). Moreover, Mary Mahoney, vice president, insurance replacement division for enterprise rent-A-Car said “when any disaster hits, the two most important factors are communication and cooperation, insurance adjusters and relief workers are often the first people, on the ground following natural disasters, and they need vehicles to assess the damage. As result, we’re prepared to respond quickly and move our fleet seamlessly into affected areas to ensure vehicles are available” (www.enterpriseholdings.com). For example, On April 2014, coastal flooding in Pensacola, FL, left many with water – logged vehicles. Enterprise brought in vehicles from surrounding areas, prioritizing insurance rentals and extending service hours for customers to satisfy customer want and