Macroeconomic Status Of Nike

Nike is a United States sportswear company that was founded by Philip H. Knight and Bill Bowerman. The business originated in the 1960’s by Philip H. Knight, which was a mid-state runner at the University of Oregon, and his coach Bill Bowerman. His suggestions were not successful in the beginning. The two tried many different running shoes for years. In an effort to become successful, Knight made contact with a Japanese firm that made athletic shoes. This made arrangement for them to import some of their products to the United States. While setting up Knight’s agreement with Onitsuka Tiger, this was the parent company of Tiger shoes. He invented Blue Ribbon Sports to satisfy his Japanese partner's expectations until he represented an actual company. He later felt that working with this company, would not expand his financial income. In the …show more content…
"Shoes Made For The Man." Fast Company 191 (2014): 52-54. Business Source Complete. Web. 25 Oct. 2016. The article explains why Nike came up with a shoe just for men, which is a challenge. This is a signature shoe for American professional basketball player, LeBron James. The article explains Nike’s revenue as a result of the LeBron 12’s release. James specifically prefers cushioning in shoes; therefore Nike reworked the air-bag system in the shoes. James’ shoes were designed for jumping and dunking and Nike had to create a new logo for him.
Nike designs shoes to hold up the leap and cut any basketball player may make to begin to evolve. This came about when James hit the floor at an extreme angle. He needed shoes that would not catch anyone’s eye, but to support any jump. Nike then decided to work with him to come up with a shoe that has a certain feeling. Most people, who purchase the LeBron James shoes, do not wear them during games. The shoe is to provide stability and comfort. This can help plenty with my advertisement, to make sure the shoe I design, will be comfortable, on and off of the basketball