Macro Pharmaceutical Case Study

Decent Essays
Macro pharmaceutical is an Egyptian firm which operate and locate in Egypt, it produces all healthcare products such as tablets capsules and different kinds of injectable. In addition, the company earned a tremendous reputation as well as made a clear and confident image in its customer’s minds, by putting more focus in providing a high quality products, as it does believe that the customer trust is crucial to the company, therefore, the company work to assure a reliable, and a credible goods that exceed the expectations of their targeted customers.
Quality management
After interviewing the head operations manager on how the company assures the quality of its products, lower the costs, overcome any failures, and which quality certificate that
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Moreover, this lets the company to control and closely monitor tightly the chemical progress, since monitoring the temperature and the pressure of the chemical conversion process are crucial in the success of the products and as a result give a competitive advantage. (Jose Zayas, 2005)
In addition, the firm follows an effective strategy in order to manage the extra costs as well as prevent any internal and external failure costs that might face them during and after production. Therefore the company makes sure that it manages efficiently its production surplus, to have an excess operation costs that will require management. Furthermore, the company is more flexible with its processes, thus If any sudden problem occurs it manages to respond rapidly without any excess
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Moreover, the firm put to consideration several areas when selecting a location
In addition, when it comes to the firm’s multiple plant manufacturing strategies; it does not use the market plant and process plant strategies because the company does not target a specific geographical or segment of a market. Therefore, it employs product plant strategy as it produces the different product lines in a separate plant, and it is the only one that suits the company,
Furthermore, companies work hard to prevent higher transportation costs and rather prefer to have the lowest cost in transportations of it’s raw materials. Thus Macro operation managers do not inccure transportation cost of the company’s raw material as it ships its material fro out side of the country, which allow the company to have almost zero expense in transporting its goods. However the company may spend lower amount of money when transporting the products from one place to

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