The advice that is given by Machiavelli is presented in a very unscrupulous manner. Many of his recommendations are extremely harsh and immoral. When it comes to whether a prince should be loved or feared Machiavelli states it is better to be feared. It is considered to be alright if a prince has the reputation of being loved, but better to be feared than loved. Fear will captivate the citizens of the nation to do what the prince wants. The actions will be done out of pure fear of the possible consequence if the order is not followed. With a prince that is loved, the citizens may be more hesitant to carry out the order given by the prince. Love is shared though many individuals and is usually not accompanied by fear of a consequence.
