MTV: Initialism Of Music TV

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MTV (formerly an initialism of Music Television) is an American basic cable and satellite television channel which is a part of the "Viacom Music and Entertainment Group" unit of the Viacom Media Networks division of Viacom, which it is a subsidiary of. The channel itself is headquartered in New York City, and is a subsidiary of Viacom Inc. Launched on August 1, 1981,[2] the original purpose of the channel was to play music videos guided by television personalities known as "video jockeys," or VJs.[3] The network's current target audience is teenagers and young adults, with programming consisting mainly of original reality, comedy and drama programming and some off-network syndicated programs and films, along with limited music video programming

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