Lyle Sussman And David Dubofsky: Personal, Non-Financial Issues

As pointed out Lyle Sussman and David Dubofsky, “the reality of financial planning requires that planners confront personal, non-financial issues”. That being said, the financial planner does not plan to hear the life story of his client, but sometimes he has to go through that reality that is sometimes out of his function. I think everything lies in the relationship that both the client and financial planner have because whether he want it or not, some clients are going to open up to him about their private lives and one respondent wrote that "Once clients truly trust you, they will tell you anything and everything,” and that left no choice to a planner to back off, and he has to fulfill the responsibilities inherent to that role of life coach.
Once again, this case raise a serious ethical issue because if a financial planner has to perform a life coaching services instead of his traditional financial …show more content…
I am already planning to become a certified life coacher as I already have some financial planner knowledge to be more competitive on the market as both duties go hand in hand. Most client look for planner with both skills and anyone offer these services will do it as a package. More clients will like the services as they are looking for someone to provide them some advice and guide them to make the right decision in their personal lives.
Works Cited
Lyle Sussman, Ph.D., and David Dubofsky, Ph.D., CFA. The Changing Role of the Financial Planner Part II: Prescriptions for Coaching and Life Planning. https://ccis.ucourses.com/content/enforced/497806-FINC_498_A_15-55/Articles/2.%20Part-II-The-Changing-Role-of-the-Financial-Planner.pdf
George, Molly. Sociological Inquiry. Seeking Legitimacy: The Professionalization of Life Coaching* May2013, Vol. 83 Issue 2, p179-208. 30p. 2