Lvmh Moet Hennessy Louis Vuitton Company Essay
The LVMH Moet Hennessy-Louis Vuitton group was founded in 1987 due to the merge between Moet Hennessy and Louis Vuitton. This merge made the company the largest marketer of luxury products and brands globally consisting of more than 60 brands and sales totaling $28 billion (€20.3 billion). The company owns many stable brands across a wide variety of categories that ensures their strong position in luxury goods. Proof of their success is presented through their sales and financial breakdown, analysis of the product portfolio, and a geographical outline of their global position.
Sales and Financial Data:
LVMH recorded revenue of 29.1 million euro in 2013, which is a 4% increase from 2012. LVMH maintained their sales in the US and Asia, all while continuing to grow in Europe. Profits from LVMH’s reoccurring operations rose to 6.021 million euro, which was an increase of 2% over 2012. The net profit for 2013 was 3.9 million euro, keeping it in line with 2012. The revenue from the 2013 fiscal year was from many different geographical markets including: France, Europe (excluding France), United States, Japan, Asia (excluding Japan) and other markets (see Appendix 1.2).
“However, sales in the leather and fashion goods division fell despite 59 new stores opening in 2013” (Passport). The recorded revenue for the fashion and leather goods category in 2013 was 9.88 million…