The marketing department’s list appears to be a pessimist way of response to risk. The list that the engineering department provided shows an extended way, with many possibilities, of effectively dealing with the impending risk. Therefore, I would take the side of the engineering team since marketing’s options are not just pessimistic but appear to be costly as well. At this point, Luxor should develop a well-planned risk management program. In doing so; the company will effectively provide sufficient time and resources for the risk management activities. Additionally, it will establish an effective risk evaluation basis that would be beneficial for both present and future. Such a plan will enable Luxor to maintain its lead as the technology
