Lush Cosmetics Supply Chain and Retail Management Essay

1639 Words Mar 11th, 2016 7 Pages
Introduction LUSH Retail Ltd. is a cosmetics retailer headquartered in Poole, United Kingdom. Founded in 1995 by Mark Constantine, a herbal trichologist and his wife, Liz Weir. Constantine and Weir both have backgrounds in the hair and beauty industry. Unhappy with the market, they decided to branch out and start their own business based on natural hair and beauty products.The couple started off developing formulas and products for The Body Shop in the 1970s. This forbade the Constantine and Weir from opening a retail shop for 5 years. So the couple decided to set up a mail order company called Cosmetics-To-Go. Is was successful but eventually was sold to a Poole local who then took the formulas and namesake. Being near to a farmers …show more content…
Most organizations have more than one strategic level, these include mission statement, business strategy, operations and supply chain strategies and other functional strategies (marketing, finance, human resources etc). LUSH’s mission statement is as follows: We Believe making effective products from fresh organic* fruit and vegetables, the finest essential oils and safe synthetics.
We believe in buying ingredients only from companies that do not conduct or commission tests on animals and in testing our products on humans.
We invent our own products and fragrances. We make them fresh* by hand using little or no preservative or packaging, using only vegetarian ingredients and tell you when they were made.
We believe in happy people making happy soap, putting our faces on our products and making our mums proud.
We believe in long candlelit baths, sharing showers, massage, filling the world with perfume and the right to make mistakes, lose everything and start again.
We believe our products are good value, that we should make a profit and that the customer is always right.
*We also believe words like “fresh” and “organic” have an honest meaning beyond marketing.
The mission statement states the company's reason for existence, core values as well as the domain. More importantly the mission statement is consistent with the company's products and actions.
III. Business Strategies To have a

Related Documents