Above-the-line promotional methods include any form of paid-for techniques through independent consumer media. LUSH Cosmetics utilizes social media platforms as their main above-the-line promotional method. Although social media tends to instill free, global communication, any advertising on these platforms shows the paid-for aspect of this method. LUSH does not promote their Bath Bombs with billboards, posters, magazines, or any electronic form of promotion other than social media. As seen on the title page, LUSH has Instagram, Twitter, and YouTube accounts made by individual stores as well as the headquarters based in different countries around the world. LUSH releases videos on YouTube to show how the Bath Bombs are made and used, shares
