Lunch Poems at SFU is a creative vibrant discussion of poetic ideas and cadence, connecting the audience with poets, held the third Wednesday of every month from noon to 1 pm in the Teck Gallery at Simon Fraser University’s Harbour Centre Campus. Dedicated to appealing to a wide range of poetry lovers, the host has invited a variety of famous poets and their finest works showcasing the diversity of the poetry scene in contemporary literary community. The event is a valuable opportunity to get in touch with creative poets, poetry enthusiasts, and people who are new to poetry (Simon Fraser University, n.d.).
The presenting poets-Raoul Fernandes and Elena Johnson-are talented and their inspiring works focused on distinct themes, but together their …show more content…
For instance, Facebook and Twitter accounts are used to share news and articles about the event; they are regarded as platforms for user discussion, with the posts primarily consisting of links that will redirect readers to the website itself, where they can further explore the event. However, in my perspectives, Lunch Poems would also establish online connections with Vancouver local businesses through social media. It is feasible to collaborate with local business, colleges, and universities by providing them with amount of free signed-copies of poems to be displayed and enjoyed free of cost across campuses, waiting areas, and lobbies alike as a way of promotion of the event. As a result, we can further achieve a win-win business model among poets, SFU Lunch Poems, and local companies (McGuigan, 2005).
Another potential marketing strategy of SFU Lunch Poems is its endorsement of celebrity and famous poets, which can put the event at an advantage in enhancing awareness and audience loyalty. Although the celebrity effect attracts a number of poetry enthusiasts and creative poets, it has led to the misconception that Lunch Poems are primarily for the …show more content…
For example, SFU Lunch Poems can partner with The Urban Tea Merchant, allowing audiences to experience the afternoon tea culture while attending the Lunch Poems. This concept will capture the attention of tea lovers and potential younger consumers who prefer reading poems while enjoying a luxury afternoon tea service. With their lack of marketing and exposure to this area of their demographic, I prefer to tie in the event’s relaxed atmosphere with the concept of modern casual
The presenting poets-Raoul Fernandes and Elena Johnson-are talented and their inspiring works focused on distinct themes, but together their …show more content…
For instance, Facebook and Twitter accounts are used to share news and articles about the event; they are regarded as platforms for user discussion, with the posts primarily consisting of links that will redirect readers to the website itself, where they can further explore the event. However, in my perspectives, Lunch Poems would also establish online connections with Vancouver local businesses through social media. It is feasible to collaborate with local business, colleges, and universities by providing them with amount of free signed-copies of poems to be displayed and enjoyed free of cost across campuses, waiting areas, and lobbies alike as a way of promotion of the event. As a result, we can further achieve a win-win business model among poets, SFU Lunch Poems, and local companies (McGuigan, 2005).
Another potential marketing strategy of SFU Lunch Poems is its endorsement of celebrity and famous poets, which can put the event at an advantage in enhancing awareness and audience loyalty. Although the celebrity effect attracts a number of poetry enthusiasts and creative poets, it has led to the misconception that Lunch Poems are primarily for the …show more content…
For example, SFU Lunch Poems can partner with The Urban Tea Merchant, allowing audiences to experience the afternoon tea culture while attending the Lunch Poems. This concept will capture the attention of tea lovers and potential younger consumers who prefer reading poems while enjoying a luxury afternoon tea service. With their lack of marketing and exposure to this area of their demographic, I prefer to tie in the event’s relaxed atmosphere with the concept of modern casual