Background
Chip Wilson was an avid surfer and snowboarder who fell in love with yoga during his very first class. Wilson noticed how ill-fitting cotton clothing was when practicing yoga. As a result, in 1998, Lululemon was born (Lululemon, 2015). Wilson sold his clothing to yoga instructors and relied on these instructors to grow the business. The first store opened in Vancouver, Canada, and now Lululemon can be found in 201 locations across the United States, Australia, Canada, New Zealand, Hong Kong, and Great Britain. Lululemon’s early success allowed the company to go public in 2007 (Wikipedia, 2015).
While Lululemon now offers athletic clothing for men, women, and children, initially Lululemon sought to target active women who practice yoga. Before 1998, the athletic market for women was not nearly as representative as it should have been. Wilson recognized this and worked to create the yoga clothing movement.
Finance + Synergies
Marketing and Brand + Synergies
Lululemon’s products include athletic clothing and accessories for both women and children. Lululemon also opened an athletic line exclusively for young girls aged 6-15, called Ivivva (Lepore, 2014). The Lululemon brand is committed to using technologically advanced fabrics in order to create superior, well-fitted products for customers. …show more content…
Both companies’ products are comparable in prestige, value, and perceived luxury. LVMH and Lululemon have very high price points, in comparison to their general competitors’ prices. The following statement is true for both companies: as price increases, demand increases. Distribution centers for both LVMH and Lululemon are limited, so as to provide complete control over where and how each product is sold. Promotion by customer involvement and word-of-mouth is effective for LVMH and for Lululemon. Based on brands alone, one can see that Lululemon is a strong fit for an LVMH
Chip Wilson was an avid surfer and snowboarder who fell in love with yoga during his very first class. Wilson noticed how ill-fitting cotton clothing was when practicing yoga. As a result, in 1998, Lululemon was born (Lululemon, 2015). Wilson sold his clothing to yoga instructors and relied on these instructors to grow the business. The first store opened in Vancouver, Canada, and now Lululemon can be found in 201 locations across the United States, Australia, Canada, New Zealand, Hong Kong, and Great Britain. Lululemon’s early success allowed the company to go public in 2007 (Wikipedia, 2015).
While Lululemon now offers athletic clothing for men, women, and children, initially Lululemon sought to target active women who practice yoga. Before 1998, the athletic market for women was not nearly as representative as it should have been. Wilson recognized this and worked to create the yoga clothing movement.
Finance + Synergies
Marketing and Brand + Synergies
Lululemon’s products include athletic clothing and accessories for both women and children. Lululemon also opened an athletic line exclusively for young girls aged 6-15, called Ivivva (Lepore, 2014). The Lululemon brand is committed to using technologically advanced fabrics in order to create superior, well-fitted products for customers. …show more content…
Both companies’ products are comparable in prestige, value, and perceived luxury. LVMH and Lululemon have very high price points, in comparison to their general competitors’ prices. The following statement is true for both companies: as price increases, demand increases. Distribution centers for both LVMH and Lululemon are limited, so as to provide complete control over where and how each product is sold. Promotion by customer involvement and word-of-mouth is effective for LVMH and for Lululemon. Based on brands alone, one can see that Lululemon is a strong fit for an LVMH