Lululemon Swot Analysis Paper

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i) The data in Lululemon company that i found DEBRAND 98% of the damaged products are recycled and other 2% comes from bags and big coats send to waste energy facility. ii) The information in Lululemon is it went from one store to a company that has grown to over $1 billion in sales with over 10 percent of those sales from internet. It has continued to grow 8-9 percent in end of 2012 compared to 18 percent the year before and way less than year before doing 30-50%. iii) For the last quarter of 2012 net revenue was 31 percent higher than in previous fourth quarter the company was a billion dollar company, with sales of $1.4 billion in 2012 and $1.0 billion in 2011 putting them on the right track.
B. Enterprise Resource planning is one system
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Management Information System produces reports summarized from transaction data, usually in one functional area. As Lululemon continues to grow progress well in the clothing industry they can keep their stats in this system as it is recorded. In the fourth quarter of 2012, net revenue was 31 percent higher than in the previous fourth quarter which was $485.5 million, making that the second year in a row that the company was a billion dollar company, with sales of $1.4 billion in 2012 and $1.0 billion in 2011. Management Information System can help produce reports summarizing this …show more content…
The threat of substitute products or services low as there are very few alternatives to it from sports bra to track pants or yoga wear.
The rivalry among existing firms in the industry is high since Lululemon is succeeding and growing fast, this has encouraged copycats and competition from the likes of Nike and the Gap. These competing companies have launched yoga lines of clothing and have created yoga classes in their store. E. Cost Leadership strategy of Lululemon is it uses people and technology to keep its customers happy and maintain low costs. By implementing a Vocollect’s Voice technology to help communication and make processing faster at distribution centre. This helps with being ready with shipments and taking products from the shelves and organizing shipments to stores and getting the products to distribution centres this is all faster, saves time and the company improves employee productivity and keeps costs

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