Case Study: Sweat And The City

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My news media product is news site / information site about everything fashion fitness that is sponsored by the fitness fashionable Lululemon. From what to wear, where to go, what and where to eat, and who to follow, Sweat and the City has got you covered. Fitness now days is not just about staying fit in your old sweat pants, running around the city aimlessly, and looking gross while dripping sweat. Fitness today is wearing the right outfit, eating the new right food in perhaps the newest fitness promoting restaurant, and going to the new hot workout spot. That is where Sweat and the City comes into play, keeping its fashion fitness readers informed on the latest fashion fitness trends. The ideal target audience of Sweat and the City are …show more content…
While there will be no sales agenda between Lululemon and Sweat and the City, Lululemon will provide most of the financial means needed because of their humble footprint in both, the fitness and fashion world. This almost invisible financial partnership will allow Sweat and the City to serve its purpose without any limitations, financial nor content ones. Therefore, making Sweat and the City a private business with a sole proprietorship structure for the time being. By being a private business with Lululemon strictly as just its sponsor / stakeholder, the owner of Sweat and the City will be the one with full ability to control everything about the …show more content…
Due to being a smaller scale private business, Sweat and the City calls for a simple organizational structure. The CEO or owner will be responsible for all five administrative functions ( planning, organizing, staffing, directing, and controlling including social media ) until the company reaches a certain level of growth that will then require a designated manager for those functions. As a result of the owner being responsible for all of the five administrative functions, Sweat and the City will have to hire at least two professional content writers. These two content professionals or bloggers will have a split workload between the four different content tabs. While blogger one will be taking care of the fit places ( where to go ) and fit fashion ( what to wear ) tab, blogger two will be responsible for the fit foods ( where / what to eat ) and fit celebs ( famous fashion fitness people to follow ) tab. Perhaps in the near future, Sweat and the City will also take on an internship program, allowing one or two interns a term to aid the bloggers with content

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