All hypothesis built to address different consideration, moreover, results will lead us to understand differences and how it’s reflected across social media types. All three sites provide to customers to receive marketer communication in different ways. For instance, “like” a Facebook page, follow Twitter profile, and subscribe YouTube channel. Also, this study chosen popular retail-apparel brands, Lululemon and American apparel, which have different marketing approaches, corporate images, and online marketing strategy. Lululemon Athletica is a fast growing yoga-inspired clothing designer and retailer, and their social media marketing approach is very community-oriented. In other words, they basically temp to respond question or issue raised
