Wood v. Lucy, Lady Duff-Gordon case is about a high profile celebrity signed a contract with the plaintiff, Otis F. Wood. The defendant Lucy, Lady Duff-Gordon and defendant agreed on terms that would give Wood the exclusive right to market garments and other products bearing her endorsement for one year beginning on April 1, 1915. The things, which she designs, fabrics, parasols and what not, have a new value in the public mind when issued in her name. She employed the plaintiff to help her to turn this vogue into money. He was to have the exclusive right, subject always to her approval, to place her endorsements on the designs of others. He was also to have the exclusive right to place her own designs on sale, or to license others to market
