Kathryn, as a new store manager, needs to gain the confidence and trust of her department heads and sales associates. Part of accomplishing this task is by providing her employees the opportunity to communicate with her through an open-door policy when it comes to questions or concerns with tasks. Kathryn also needs to become better acquainted with the employees and, to me, the best way is to be on the sales floor and participate in day to day operations. The purpose of this is two-fold: showing her employees she is approachable and that she is knowledgeable of stores products and practices. To enhance and reinforce the lines of communication, store meetings should be scheduled.…
I was attracted to a Lowes marketing campaign delivered through their website, a form of digital media marketing. I am a veteran as was Lowe’s founder, Carl Buchan, who founded Lowes in 1946 when he “wanted to make home building and home improvement affordable for returning GIs and their families,” (Lowes Corporate, 2017) Recently, Lowes expanded “its military discount program by offering 10 percent off personal purchases every day to current and honorably discharged members of the U.S. Armed Forces.” (Lowes Corporate, 2017) Lowes is exercising customer relationship management by segmenting their market and targeting the veteran segment with their military veteran discount program.…
Lowe’s SWOT Analysis: Never Stop Improving The global company known as Lowes offers its customers everything needed to build, maintain, and enhance their homes. Subsequently, Lowes provides major appliances and home electronics. With their main headquarters in North Carolina, Lowes has established over one thousand eight hundred stores across the United States. Ever since the 1940s, Lowes has continued to promote innovation and internal development, which involves offering high quality products and providing excellent customer service.…
Leadership Case Study Harrison Co. is an international adhesives company with head quarters in Aida, Michigan. They have a plant located in Dalton, Ga. It employed about 500 people in the plant. Because of the economic down turn of 2008, they had to let go and lay-off about 300 employees in the Dalton facility, and this made many people feel very fearful for their jobs. Julio Miranda took on human resource management at this tumultuous time and was very successful.…
The cmpany that I currently work for is Cracker Barrell Old Country Store INC. As the lead TOGO server I am responsible for implementing changes to the TOGO processes as well as training all new TOGO hires and furthered training of current employees on any new processes or changes that are implemented. The change that will be taking place in the near future is a new TOGO and catering process, which includes many changes to the current process as well as the addition of new steps, services and menu choices to the process. The change goal is the new TOGO procedures and Catering introduction being implemented effectively. The purpose of the change and introduction of the new process is to increase the amount of TOGO order volumes, increase simplicity…
Rawlings Sporting Goods is one of the most respected sporting goods manufacturers in the world. They attribute a lot of their success to their marketing department and their one-of-a-kind products. They also have a reputation of being “the” original baseball glove, a difficult reputation to live up to with respectable new entrants in the baseball equipment market. Rawlings was started in 1887 in St. Louis by two brothers, George and Alfred Rawlings. The company has been the market leader in the sporting goods industry the vast majority of the company’s existence.…
Their target customers are those who need to buy product in bulk and offer a competitive price point and pricing strategy that allows customers to buy large quantities of products in a cost-effective way. Their core competence is in respect to their corporate culture and work culture. They understand that their employees are the backbone to their company and understand that by keeping their employees happy, their productivity and happiness will be reflected throughout the company. They offer better wages and believe in collectivism, teamwork, empowerment, and support. Employees and customers come first as this can be seen through their customer service.…
Where else would you find a customer driven workplace? Where their focus is to be number one in the nation for exceptional customer service. Look no further then The Home Depot (HD) the nation largest home improvement retailer. Carrying a whole array of assortment of building material, Lawn and garden supply. In reference to the article "How the Home Depot Makes Money", the HD strive to make shopping more enjoyable.…
In addition to legally mandated benefits, Lowe’s also offers employees a broad range of additional, voluntary benefits. Some benefits are essential for attracting high-quality staff while others provide cost-saving benefits to employees to encourage staff retention (Lowe’s Companies Inc, 2015b). As essential benefits, Lowe’s offers paid vacation, holidays, and sick leave to all employees. Vacation benefits range from ten vacation days for new, full-time employees to twenty vacation days for employees with fifteen years of service or more.…
Since I’ve been shopping for furniture in the past few weeks, I decided to select for this project two of the many stores I have visited so far, Lowe’s and Big Lots. To me, it seems like fan acquisition is not the first priority for Lowe’s. To find the links to social networking sites in the Lowe’s website, you have to scroll down all the way. In the section “Get Connected” you will find the icons to Lowe’s Tumblr, Facebook, Twitter, Pinterest, YouTube, and Instagram sites. On the other hand, as soon as you enter the Big Lots website, a pop-up window displays asking you to enter your e-mail address to win $5 dollars off on your $15 dollars purchase.…
Main Point 3 Sears in the Organizational Life-Cycle Sears was originally founded in 1893. By the mid to late 1900’s, it had already grown into a retail powerhouse. Sears was often referred to as the Amazon.com or Walmart of U.S. Merchandising at its peak. During its growth phase, Sears helped create the modern day shopping malls in the 1950’s by helping developers build retail centers that would grow in popularity all across the country.…
To cope with the problem of heavy dependence on few suppliers, Best Buy should seek for more alternatives, such as store-brand suppliers instead of relying on some particulars brand-name suppliers. The more the substitutes are, the larger the possibility the company can bargain for a greater price. Meanwhile, the company has to supervise the quality of imported products from suppliers so as to eliminate the problem of product recalls that may hurt the reputation of the company. Despite of the information costs, the company will still benefit in the long term. In addition, Best Buy should provide more training programs prior to work for its employees, especially salespersons to ensure they understand the basic knowledge and functions of different electronic appliances.…
Assignment 1 |Description |Marks out of |Wtg(%) |Due date | |Essay |100 |10% |1 April 2016 | |Length:2000words+/-10% | | | | This assignment is based on the Billy’s Building Supplies Inc. case study and is designed to assess your level of achievement in the learning objectives from Chapter 3. To complete this assignment you need to read the case study at the end of these instructions then write a 2000 word academic essay response to the questions below. Essay topic There…
Hire and develop the best 6. Insist on the highest standards 7. Think big 8. Bias for action 9. Frugality 10.…
Dunnes Stores Company Profile. History. Dunnes Stores was set up by Ben Dunne in 1944. The first even shop was open on March 31st 1944 on Patrick Street Co. Cork. The first opening day was a major success as people were excited about the opportunity to buy quality goods at a pre war price.…