Lowes Case Study

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Accomplishments The Lowes Company before and after 2006, has accomplished a mixture of extraordinary things. In 2006, being in partnership with a designer Marianne Cusato, Lowes had built and developed house plans for the people to be affordable of those being affected by hurricanes in the Gulf region. However, without the support of the government the company managed to build enough of these houses for the victims. Though, its exclusive retail The Lowe’s Katrina Cottage is where it’s located in providing the house plans and building materials. Furthermore, with this being an accomplishment of building greater than 3000 houses to resettle over ten thousand people. No commercial company had ever done this before in the world by all means it …show more content…
The hurricane standards, and codes it exceeded, and the international standards, and codes these houses had been met. As far as, the image and reputation after resettling those people by using the earned profit amounting to$14 billion things had improved. One of the greatest achievements was seen by expanding its retail stores to Canada between 2007 and 2009. Therefore, is known of being Lowe’s Canada. On December 10, 2007, the first three stores had been opened based in Ontario, Toronto at Hamilton, Brantford, and Brampton. In East Gwillimbury, Toronto another three retail stores had been opened on February 1, 2008. Where a new location being identified as the Maple, Vaughan and Brampton, is the second retail store opening. Although, the province of Ontario there are 19 more retail stores and more than twenty-one stores under construction. Though, to the Western regions of Canada would be starting four new retail stores in Calgary Alberta, by Lowe’s management announcing this recent expansion. In earlier September 2010, one of the four retail stores had been opened along with three remaining to be projected and operational before January 2011. However, this being an accomplishment it is almost …show more content…
Home Depot’s websites include TV, radio stations, and magazines along with other forms of conveying roundabout advertisements. Some other forms of conveying may include: assisting the needy and systematize for sports activities sponsored by the company in participating in communication engagement. Although, Home Depot depending its recognizable bright orange through marketing materials and its retail stores. It’s shocking that the company does little to build its present brands on the website. In addition to, the logo being a small orange color its use can be for a few of the elements throughout the website, such as the buttons. Although, it appears that a larger logo could help the corporate out by identifying the purpose, and a navigation menu (instead of the gray) or an orange header may even help as well. Though, the orange being used frugally, it wouldn’t make as much of an impact as the Target’s design in red because of the Home Depot’s website using a larger number of colors. The yellow and green, along with the colors of the product photos, reduce the impact of the orange (Colors In Corporate Branding And Design,

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