It's Not Too Good For You Mission Statement

Improved Essays
• The mission statement o The mission of this strategic campaign is to inform low income American families about the affordability of a healthy diet versus an unhealthy diet.
• My goals o Goal one: To increase the public awareness of affordable healthy food choices in rural areas with low-income families.
 By December 1, 2015, a press release promoting the “It’s Not Too Good For You” food sampling event scheduled for December 15, 2015 at the Lovin’ Spoonfuls will be sent to the Arizona Daily Star, the Tucson Lifestyle magazine, and KMXZ.
 Target audience: Low-income families in Southern Arizona that are concerned about their health and diet and seek affordable methods in which to improve their diet. Based on averages and income, those within this target audience are
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This demographic also likely has more experience using electronical devices and would have more access to the content. It would be a good means of informing them about the detrimental effects an unhealthy can have on the body. A PSA would be a good method to use to introduce to the audience ways in which they can prolong the life of their food in order to promote buying fresh produce because it can be visually appealing to the audience and tempt them to look for more information. This method of communicating would also appeal to most demographics because it can be accessible by both the internet and by television. A press release would appeal to all demographics as well because of the various channels it is being communicate through. It would be a good method of increasing the audience’s awareness of affordable healthy foods because it allows for them to visually see the foods available to them as well as taste it, appealing to their

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