Love Your Melon Research Paper

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Love Your Melon
Research Question: How does Love Your Melon’s mission to improve the lives of children battling cancer imply the members are compassionate and selfless?
Each year, fifteen thousand children are diagnosed with cancer, a devastating disease that strikes children indiscriminately, leaving families emotionally and financially exhausted. The organization, Love Your Melon, helps ease these burdens by promoting this organization to the local community through social media and promo events. This organization is an apparel brand run by college students across the country in the mission to provide hats to children battling cancer in America. Love Your Melon’s members are compassionate as they strive to inspire others in getting involved
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Boothing in the Union, chalking sidewalks, or posting flyers to announce new product releases or upcoming events are common promo events they host (Elyssa McLean). The size of the crew group on the Norman campus varies each year. Initially only twenty members per year were allowed on each Love Your Melon crew, but that eventually grew into thirty. Their main job as a campus crew is to encourage people to buy hats as well as increase the amount of followers and likes on social media to make the organization more well known. The products are sold online and are made with the intention to make each beanie soft enough for children battling cancer. The clothing and beanies are priced at a fair price, around $30, and half of the profit is given (LYM crew). All of the apparel and hats are labeled with the logo ‘Love Your Melon,’ as a clever way to advertise the organization and its mission. They do not sell the hats directly, so it is important for the crew members to promote Love Your Melon through social media and through the labels on the products. Regardless of the crew’s size, this organization works with thousands of members from other Campus Crews to raise awareness of childhood cancer and improve the lives of children battling

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