Louis Vuitton Mm3 Hes Essay

986 Words Sep 17th, 2012 4 Pages
MM3 Assignment | September 18
2012
| Sanne Albregtse 500638196 Reisa Sitohang 500546525 Chriz Elmendorp 500654826 | 2TMA3 |

Contents Which of the three internationalization theories is best for explaining the company’s move to enter the Asian market? Why? 3 Do you think the company of your choice can be considered as born global or not? 4

Which of the three internationalization theories is best for explaining the company’s move to enter the Asian market? Why?

The Uppsala internationalization model fits best for explaining Louis Vuitton’s move to enter the
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As national borders are becoming less important, the fast flow of information, goods and services has increased rapidly in the last couple of years. This fast flow has caused people to be more conscious of the tastes, preferences and life styles of citizens in other countries. Due to this fast flow of information we are more and more becoming global citizens, speaking from an economic perspective. We see more and more economies opening their borders to deal and invest abroad. Before a company is able to successfully turn a global vision in reality, it must be aware of what it means for this particular business to go global. Consumers are more alike, but not by all means, many business have made expensive mistakes by not encountering the local variation sufficiently into account.

As for Louis Vuitton it is clear that they got the message “ to go global or die”. Currently Louis Vuitton is one of the world’s oldest fashion brands, which has been in the business for 155 years, and located in around 60 countries all over the world.
Louis Vuitton started with internationalization of it’s brand already in 1885 by opening a store in London. By 1893 Louis Vuittion entered the U.S. market and after 1914 more stores followed in New York, Bombay, Washington, London, Alexandria and Buenos Aires. After

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