Louis Vuitton in Japan Case Study Essay example
In 1936, Gaston-Louis Vuitton took over the direction of the company when his father, Georges Vuitton, passed away. He guided the brand into its modern age. The company expanded its product …show more content…
Price: Louis Vuitton handbags are priced high. Such high prices are unnecessary for merely stowing and carrying things. In essence, the Louis Vuitton difference is value, not price—this being absolute value, not relative value. Customers of Louis Vuitton are fine paying the prices for the luxury and quality.
Place: In general more distribution channels the company has more sales potential there is. However, in case of LV – they are selling only from few stores and online in Japan after the new CEO. Their main Place of business their stores around the world. The reason being, it’s easy to control few distribution channels then many. Control is the key in the business plan of LV. Also, as the products are fashion products, which needs lime light, and the availability of prime locations and possibility of having multiple LV stores in same vicinity forced the company to have limited distribution channels.
Promotion: Surely, it’s not common to see LV commercial on TV even at primetime. This is not because LV is