Two sources that reveal different arguments about my brand are, ‘Face The Music: Beats By Dre Headphones Are 'Extraordinarily Bad' by Alexis Kleinman and ‘The Beats With a Billion Eyes’ by Jesse Dorris. Kleinman's article fully focuses on not supporting the beats brand while Dorris relates on the company's great success. These two separate articles create different opinions on their viewers and can affect the market. Certain consumers who are choosing which audio devices to purchase read these articles and this is why assertive articles affect my brand. One topic Kleinman emphasizes on is how the beats headphones are not as good as the hype but they're cool. He believes the brand has had such great success due to the relations the company
