Essay on Lotus Rental Csr

603 Words Aug 25th, 2013 3 Pages
Assessment for Lotus Rental Car's CFO on Feasibility of Alternative Fuel Vehicles
COMM 215

Assessment for Lotus Rental Car's CFO on Feasibility of Alternative Fuel Vehicles The idea behind the Alternative Fuel Vehicle (AFV) was intended to reduce emissions (generated by burning fossil fuels) that are polluting our air and depleting the ozone. AFV’s also help reduce our dependence on foreign oil (mostly from a highly unstable region of the world). Prior to a decision being made whether or not to alternative fuel vehicles to the fleet of Lotus Rental Cars, we most determine if alternative fuel vehicles are actually a feasible choice. To do this we must first have an understanding of alternative fuel vehicles. Through our research,
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With the proper publicity this move can also increase the client base of Lotus Rental Cars when word is out that they offer a line of alternative fuel vehicles. With a larger client base, the cost of renting a vehicle can be lower and Lotus Rental Cars can become even more competitive the rental car market.

The first type of vehicle that can be used in the test market is the hybrid car as they are already widely available and the consumer is already familiar with hybrid vehicles. Hybrid cars offer reduced emissions and better fuel economy than standard gas or diesel cars. Now with the hybrid market expanding to include plug-in hybrids, these vehicles can be driven over most peoples daily commutes on electric power but offer the back up of a hybrid engine for a longer travel range. Many of these vehicles can travel 100 miles without the need to gasoline. These plug-in hybrids would offer the perfect launching point for adding alternative fuel vehicles to the fleet of Lotus Rental Cars.

References
Davies, R. (July 11, 2013). Oil Prices Rise, Again, Now $107 a Barrel. Retrieved from http://abcnews.go.com/blogs/business/2013/07/oil-prices-rise-again-now-107-a-barrel/
Gable, C., & Gable, S. (2009, March). Top 10 Reasons to Make the Switch to Alternative Fuels. Retrieved from

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