Introduction:
L'Oreal started its journey by manufacturing variety of hair color products.
But soon it started manufacturing products like skincare, hair care, perfumes, baby products, and so on
At present L'Oreal is leading the list of best make up brands and has over 500 wide range of products To learn more about L’Oreal let’s look into the company’s SWOT analysis:
What is SWOT analysis?
SWOT helps us to look into the company’s strength , weakness, opportunity and the threats of the company.
SWOT is the great tool to know :
The strength of your company and how to maintain it.
The weakness of your company and how to solve it.
The opportunity of your company and to how to utilize it .
The treats of your company and how to avoid it. …show more content…
They usually have to depend on third party; retailers.
OPPORTUNITY:
1. L’Oreal attracts more and more customers day by day.
2. L’Oreal has high/growing demand for cosmetic. With the rising demand L’Oreal could have a great future ahead.
3. Better market share because the company has various patents registered.
THREATS :
1. Increasing competition in the field of cosmetic brand.
2. Beauty consumers are rapidly adopting new technologies such as cosmetics surgery and other therapy to boost their beauty.
3. Since Cosmetic surgery show instant effect , Beauty consumers would prefer cosmetic surgery over cream and lotion (because cream and lotion show results after days, weeks or even months).
4. Low quality duplicate or fake product – reduces the consumers trust on the product and lowers the brand’s image.
Part II:
How to maintain the strength?
1. L’Oreal should take full advantage of their R&D capability and launch More improved and advanced products that the customer will want to buy.
2. Since the young and the aging consumer are demanding beauty products in High rate, L’Oreal should launch more of the products that meets the Requirement of the young and the …show more content…
1. There is growing demand for cosmetic and we know that L'Oreal has the capability to attract more and more customers day by day. This is the biggest opportunity for L'Oreal. L'Oreal must aim in attracting Even more customers by inventing new product or improving their existing Ones 2. As we have seen L’Oreal has high demand in the market. L’Oreal must try to utilize this opportunity and turn this opportunity to their strength.
How to avoid threats?
1.
2. As we have seen, new generation is increasingly adopting new technologies and therapy (cosmetic surgery) to enhance their beauty because it shows instant effect. Customer is really attracted to this kind of instant result. This can be a threat to a company. In order to avoid it your company must make sure to make the customer realize that even if L’Oreal doesn’t give instant result, the result they will get from using L’Oreal product will not have any kind of side effect to your skin in future ( in contrary to surgery ) or using the modern technology the company must try to create a product that gives instant
L'Oreal started its journey by manufacturing variety of hair color products.
But soon it started manufacturing products like skincare, hair care, perfumes, baby products, and so on
At present L'Oreal is leading the list of best make up brands and has over 500 wide range of products To learn more about L’Oreal let’s look into the company’s SWOT analysis:
What is SWOT analysis?
SWOT helps us to look into the company’s strength , weakness, opportunity and the threats of the company.
SWOT is the great tool to know :
The strength of your company and how to maintain it.
The weakness of your company and how to solve it.
The opportunity of your company and to how to utilize it .
The treats of your company and how to avoid it. …show more content…
They usually have to depend on third party; retailers.
OPPORTUNITY:
1. L’Oreal attracts more and more customers day by day.
2. L’Oreal has high/growing demand for cosmetic. With the rising demand L’Oreal could have a great future ahead.
3. Better market share because the company has various patents registered.
THREATS :
1. Increasing competition in the field of cosmetic brand.
2. Beauty consumers are rapidly adopting new technologies such as cosmetics surgery and other therapy to boost their beauty.
3. Since Cosmetic surgery show instant effect , Beauty consumers would prefer cosmetic surgery over cream and lotion (because cream and lotion show results after days, weeks or even months).
4. Low quality duplicate or fake product – reduces the consumers trust on the product and lowers the brand’s image.
Part II:
How to maintain the strength?
1. L’Oreal should take full advantage of their R&D capability and launch More improved and advanced products that the customer will want to buy.
2. Since the young and the aging consumer are demanding beauty products in High rate, L’Oreal should launch more of the products that meets the Requirement of the young and the …show more content…
1. There is growing demand for cosmetic and we know that L'Oreal has the capability to attract more and more customers day by day. This is the biggest opportunity for L'Oreal. L'Oreal must aim in attracting Even more customers by inventing new product or improving their existing Ones 2. As we have seen L’Oreal has high demand in the market. L’Oreal must try to utilize this opportunity and turn this opportunity to their strength.
How to avoid threats?
1.
2. As we have seen, new generation is increasingly adopting new technologies and therapy (cosmetic surgery) to enhance their beauty because it shows instant effect. Customer is really attracted to this kind of instant result. This can be a threat to a company. In order to avoid it your company must make sure to make the customer realize that even if L’Oreal doesn’t give instant result, the result they will get from using L’Oreal product will not have any kind of side effect to your skin in future ( in contrary to surgery ) or using the modern technology the company must try to create a product that gives instant