Loreal Market Entry Strategy India & China Essay

5221 Words Jun 9th, 2012 21 Pages
Report on

L’Oreal’s business and entry strategy in India and China

Indian Institute of Foreign Trade, New Delhi

Submitted to : Dr Gautam Dutta
Submitted by : Group 6 (Section B)


This report is prepared in subject International Marketing Management studied in third trimester in part time MBA (International Business).

This report is prepared under guidance of Dr Gautam Dutta, Indian Institute of Foreign Trade, New Delhi.

Presented by (Group-6):

1. Aditya Sharma (54) 2. Gordhan Meghwal (106) 3. Harmeet Singh (71) 4. Ranjth Kumar (87) 5. Satendra Singh (93)

Table of Contents 1. Abstract: 4 2. Introduction 4 3. The
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Blink an eye, and L'Oreal has just sold 85 products around the world, from Redken hair care and Ralph Lauren perfumes to Helena Rubinstein cosmetics and Vichy skin care. The report shall cover L'Oreal’s presence on the world map as well as its position India since its inception.

L'Oreal caters to the market by following the underlined categorization and has different strategies for these product segments and different market.

1. Global Strategies 2. Strategies in India 3. Strategies in China

5. The Product Categories

6.1. Consumer products

The Consumer Products Division is dedicated to offering all consumers its high technology products at competitive prices through mass-market retailing channels. The Division’s brands develop haircare, skincare, make-up and perfume products that meet the aspirations of all of its customers.

The Division's 5 international brands are L’Oreal Paris, Garnier, Maybelline New York, Softsheen.Carson and Le Club des Créateurs de Beauté.

6.2. Professional products

The Professional Products Division is at the service of hairdressers worldwide. Our complementary brands meet the requirements of salon professionals in colorants, hair care, texturing and styling formulas and provide salon customers with a wide range of

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