Loreal Market Entry Strategy India & China Essay
L’Oreal’s business and entry strategy in India and China
Indian Institute of Foreign Trade, New Delhi
Submitted to : Dr Gautam Dutta
Submitted by : Group 6 (Section B)
This report is prepared in subject International Marketing Management studied in third trimester in part time MBA (International Business).
This report is prepared under guidance of Dr Gautam Dutta, Indian Institute of Foreign Trade, New Delhi.
Presented by (Group-6):
1. Aditya Sharma (54) 2. Gordhan Meghwal (106) 3. Harmeet Singh (71) 4. Ranjth Kumar (87) 5. Satendra Singh (93)
Table of Contents 1. Abstract: 4 2. Introduction 4 3. The …show more content…
L'Oreal caters to the market by following the underlined categorization and has different strategies for these product segments and different market.
1. Global Strategies 2. Strategies in India 3. Strategies in China
5. The Product Categories
6.1. Consumer products
The Consumer Products Division is dedicated to offering all consumers its high technology products at competitive prices through mass-market retailing channels. The Division’s brands develop haircare, skincare, make-up and perfume products that meet the aspirations of all of its customers.
The Division's 5 international brands are L’Oreal Paris, Garnier, Maybelline New York, Softsheen.Carson and Le Club des Créateurs de Beauté.
6.2. Professional products
The Professional Products Division is at the service of hairdressers worldwide. Our complementary brands meet the requirements of salon professionals in colorants, hair care, texturing and styling formulas and provide salon customers with a wide range of