With the alternative music industry exhausted by guitar-wielding, male artist, who bear parallel sounds and tunes, it was beyond refreshing to hear the unique melodies and deep, mysterious tones of Ella Yelich-O’Connor, also known as Lorde. Comparable to nineties alternative bands Mazzy Star and Portishead, Lorde let’s her music do the talking for her (Lipshutz, Jason). Said to be less worried about the emotional baggage of a prosperous music career, Lorde would rather focus her attention on preserving some mystery when it comes to her everyday life (Lipshutz, Jason). In a 2013 interview with Billboard Magazine, Lorde states “that in a perfect world, I would never do any interviews and there would probably be only one photo of me out there.” Lorde goes on to say, “I feel that mystery is more interesting. People respond to something that intrigues them instead of something that gives them all the information (Yelich-O’Connor, Ella).”
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According to Lipshutz, at the young age of twelve, Scott Maclachlan, a scout for A&R Music Talent, discovered Ella after seeing a video of her performing a duet at her local school talent show. Shortly after, at the age of thirteen, Maclachlan signed O’Connor as a solo artist to a development deal with Universal Music and at the age of fourteen she began to compose her own music. Three short years later Ella was signed to US-based Lava Records. In a Billboard interview, Lorde explains that her mother was a poet so they always had an abundant amount of books laying around. Lorde expresses that reading has always been important to her; arguably more so than music (Lipshutz, Jason). In fact, it is said that Lordes’ claim to fame “Royals” was composed in just a short thirty
According to Lipshutz, at the young age of twelve, Scott Maclachlan, a scout for A&R Music Talent, discovered Ella after seeing a video of her performing a duet at her local school talent show. Shortly after, at the age of thirteen, Maclachlan signed O’Connor as a solo artist to a development deal with Universal Music and at the age of fourteen she began to compose her own music. Three short years later Ella was signed to US-based Lava Records. In a Billboard interview, Lorde explains that her mother was a poet so they always had an abundant amount of books laying around. Lorde expresses that reading has always been important to her; arguably more so than music (Lipshutz, Jason). In fact, it is said that Lordes’ claim to fame “Royals” was composed in just a short thirty