In 1997, the Longaberger Basket Company built its headquarters in Newark, Ohio. However, anyone who glances at the building is guaranteed to do a double-take. At first glance, the building looks like a giant basket, complete with handles. The company’s founder, Dave Longaberger, oversaw the design, stating, “if they can put a man on the moon, they can certainly build a building that’s shaped like a basket.” He was able to create this eye-catching metaphor by integrating the parts of a building into what people think when they imagine a basket. At first glance, the building looks almost normal, albeit strangely shaped. The biggest clue that this is not a normal building is the giant “handles” that curve over the roof, leaning against each other.
