Long Term Memory Case Study
memory of operating a washing machine. Surprising thing is that it does not involve declarative thought although is involves conscious (i.e. it’s unconscious - automatic). For example, procedural memory would involve knowledge of how to do the swimming, how to arrange the clothes. (8).
In our case study the user manual is generally read by all the users for the artifact. Some of the individuals have taken the demonstration from the sales person of the company in their home country.
• Semantic memory is a part of the long-term memory responsible for storing information about the world. This includes knowledge about the meaning of words, as well as general knowledge about the world facts. For example, Paris is the capital of France. It involves conscious thought and is highly declarative as compared to the procedural memory (8).
• Episodic memory is a part of the long-term memory responsible for storing times, emotions attached with an event, knowledge of why , whom and what etc.For Example: If one tries to remember the things of his/her 2nd birthday celebration then it is counted in the episodic memory. Now there is a possibility that some happening of that celebration has affected your behavior