LONG RANGE SPORTING INC DISTRIBUTION CONTRACT WITH XYZ Morocco GLS-472
MARKETING NEGOTIATIONS
Long Range Sporting Goods Inc., is located in Elizabeth, New Jersey. Our company is one of the largest golf equipment producing company. We provide mid to luxury range of golfs clubs and bags. Over the past 24 years, our sales had increased nine folds from $10 million to $90 million last year. Our balance sheet is solid and giving our success over the past 24 years; we don’t want to risk an expansion at any price. We are looking for an agent to distribute our product in Morocco and helps us continue our grow internationally.
We are looking for a right partner who shares the same views and helps us achieve our business objectives. XYZ Company is a distribution company from Morocco, which is having a contract with tiger shark and Hurricane.
The contract is between long range sporting goods and XYZ Distribution Company, which is located in Morocco. Pre-negotiations Strategy
A. Goals
1- We want an exclusive contract with XYZ Company to sell our product only and not renew the contract with Tiger Shark and Hurricane.
2- Our exclusive contract should be for five years.
3- The tone that we would set is the flexible tone, as opposed to a hard line approach because XYZ represents two companies. …show more content…
They also tried to persuade us to have a non-exclusive contract and a fixed price, but our company was about to the opposite because they are already partner with Tiger Shark and Hurricane. The contract will expire at the end of this year. Moreover, our strategy was real to convince XYZ that they will make money and make a significant profit if they partner with us, it was also to provide assistance to XYZ as needed in terms of advertising distribution and overall business strategy to maximize the cells and reduce the
MARKETING NEGOTIATIONS
Long Range Sporting Goods Inc., is located in Elizabeth, New Jersey. Our company is one of the largest golf equipment producing company. We provide mid to luxury range of golfs clubs and bags. Over the past 24 years, our sales had increased nine folds from $10 million to $90 million last year. Our balance sheet is solid and giving our success over the past 24 years; we don’t want to risk an expansion at any price. We are looking for an agent to distribute our product in Morocco and helps us continue our grow internationally.
We are looking for a right partner who shares the same views and helps us achieve our business objectives. XYZ Company is a distribution company from Morocco, which is having a contract with tiger shark and Hurricane.
The contract is between long range sporting goods and XYZ Distribution Company, which is located in Morocco. Pre-negotiations Strategy
A. Goals
1- We want an exclusive contract with XYZ Company to sell our product only and not renew the contract with Tiger Shark and Hurricane.
2- Our exclusive contract should be for five years.
3- The tone that we would set is the flexible tone, as opposed to a hard line approach because XYZ represents two companies. …show more content…
They also tried to persuade us to have a non-exclusive contract and a fixed price, but our company was about to the opposite because they are already partner with Tiger Shark and Hurricane. The contract will expire at the end of this year. Moreover, our strategy was real to convince XYZ that they will make money and make a significant profit if they partner with us, it was also to provide assistance to XYZ as needed in terms of advertising distribution and overall business strategy to maximize the cells and reduce the