Lone Star Play Ball Case Study

Lone Star Play Ball has competition all over San Antonio, Texas that provide a sport dedicated for kids and adults with special needs. Lone Star Play Ball was created to target special needs kids and adults in the Southside of San Antonio because there was not another league on that side of town. The organization’s goal was to bring this new idea to the Southside and to be backed by support from volunteers and donations from major companies, such as H-E-B and Security Service. Lone Star Play Ball has reached by word of mouth to others that are from outside of San Antonio, such as New Braunfels, Texas. The players do not need to live in the community to play on the team. Due to being a new team in the Southside, Lone Star Play Ball did not …show more content…
Positioning is the act of placing the brand in the customer’s mind. Lone Star Play Ball wanted to create a league that kids and adults with special needs can play on. Some leagues do not accept kids if they are over 13 years of age. That is where Lone Star Play Ball came in to offer the sport to those who are 13 years old until the age that they do not want to play anymore. If a player is 60 years old and they want to play, Lone Star Play Ball welcomes them with open arms. Also, with a successful first season, players could not wait for the second season to begin. The ten-month gap led to the word of mouth marketing because the players and parents would talk to their friends about how awesome the league is. Lone Star Play Ball’s brand positioning is to strictly provide special needs children and adults, ages ranged from 13 and on, with the lowest cost for non-competitive, fun, and recreational softball than any other organization. Lone Star Play Ball does that with the support of the community, volunteers, parents, guardians, and kind donations. This guide has provided Lone Star Play Ball with a successful first season that has led to a