Lone Star Play Ball Case Analysis

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As previously mentioned, Lone Star Play Ball Southwest is a part of Lone Star Play Ball, a non-profit organization founded in San Antonio, Texas in 2008. While Lone Star Play Ball is one of the few organizations in San Antonio to cater to adults with special needs, it does have a variety of direct and indirect competitors; the most notable being McAllister Park Little League Challenger League, the Miracle League of San Antonio, Kinetic Kids, NEYSO Special Teams, Eva’s Heroes, and Best Buddies. McAllister Park Little League Challenger League is a direct competitor of Lone Star as the Challenger League also serves individuals with special needs between the ages of 13 and 18. It was established in 1989 as a separate division of Little League …show more content…
The organization does a great job of using bright colors, pictures, and videos to emphasize its mission and project its values. On the website one can view the schedule, news, media articles, and a view of its famous field. The homepage is captivating with players’ pictures and has its slogan, “Every child deserves the chance to play,” clearly printed on every website page. Furthermore, the website is user friendly as everything is clearly labeled, detailed, and neatly organized. The story in the “About” section allows users the opportunity to gain additional knowledge of the organization and make an emotional connection. The website also contains a link to its Facebook page which seems to be updated regularly, has 644 “likes”, and is rated 4.8 out of 5 …show more content…
This is a non-profit organization that provides sports and recreation programs for kids with special needs. Kinetic Kids is a San Antonio based organization that like Lone Star Play Ball, allows children with disabilities to engage in sporting activities. Since their opening in 2001, their growth rate in all departments has sky rocketed. According to kinetickkids.org, since 2001, Kinetic Kids went from having one program to 117 programs in 2014. Their number of enrollment in sports and recreation jumped from 12 children served in 2001, to an astonishing 1,922 children served in 2014. The difference between Lone Star Play Ball and Kinetic Kids is that Kinetic Kids does not limit them to only one sporting activity. The organization offers numerous sporting programs such as basketball, cheerleading competitive swimming, gymnastics, and flag football just to name a few. Kinetic Kids is actually a great competitor because they have their organization running year round. In addition, not only does Kinetic Kids offer sporting programs, but its active members can also partake in art, music, and educational

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