Introduction:
Lolly Wolly Doodle, a phrase that doesn’t sound serious, is anything but playfulness when you listen to its story. It is one of the most successful stories in the clothing industry. This e-commerce business has transformed in a few years from a little structure to a thriving business with 230 employees. It makes for a great case study on business model development. In June 2014, Inc. Magazine published the full story and profile on the company and its founder, Brandi Temple.
In 2008, Brandi Temple, the CEO of Lolly Wolly Doodle (LWD), was a full-time mum who used to sew clothes for her little daughters. One day, she decided to sew more children’s clothes and sell them on eBay. When the clothes were sold quickly, she decided to make more and keep selling on eBay, and occasionally in craft fairs in her city. A year and a half after, Temple had turned her home into a small workshop with 3 employees cutting, sewing and monogramming. She tried outsourcing some smocking to an off shore vendor but wasn’t happy with the results. Faced with a batch of clothes that were subpar in quality, and not wanting negative feedback on eBay, Temple posted the dresses at clearance prices on her Facebook page which had 153 fans at the time. Surprisingly, all dresses were sold out within very short time. She then tested Facebook again with new …show more content…
Fisher, then, hired tech-industry veterans who automated all business processing behind the Facebook page. Temple made the most of the Facebook opportunity through constant engagement with customers and real-time responses to their requests. The most unusual feature of LWD’s Facebook page, however, is how it inspires product development and design. Parents talk about what they’d like to buy from LWD, and Temple accommodates them as quickly as
Lolly Wolly Doodle, a phrase that doesn’t sound serious, is anything but playfulness when you listen to its story. It is one of the most successful stories in the clothing industry. This e-commerce business has transformed in a few years from a little structure to a thriving business with 230 employees. It makes for a great case study on business model development. In June 2014, Inc. Magazine published the full story and profile on the company and its founder, Brandi Temple.
In 2008, Brandi Temple, the CEO of Lolly Wolly Doodle (LWD), was a full-time mum who used to sew clothes for her little daughters. One day, she decided to sew more children’s clothes and sell them on eBay. When the clothes were sold quickly, she decided to make more and keep selling on eBay, and occasionally in craft fairs in her city. A year and a half after, Temple had turned her home into a small workshop with 3 employees cutting, sewing and monogramming. She tried outsourcing some smocking to an off shore vendor but wasn’t happy with the results. Faced with a batch of clothes that were subpar in quality, and not wanting negative feedback on eBay, Temple posted the dresses at clearance prices on her Facebook page which had 153 fans at the time. Surprisingly, all dresses were sold out within very short time. She then tested Facebook again with new …show more content…
Fisher, then, hired tech-industry veterans who automated all business processing behind the Facebook page. Temple made the most of the Facebook opportunity through constant engagement with customers and real-time responses to their requests. The most unusual feature of LWD’s Facebook page, however, is how it inspires product development and design. Parents talk about what they’d like to buy from LWD, and Temple accommodates them as quickly as