Logrhythm Case Study

1918 Words 8 Pages
Horizontal Acquisition
LogRhythm’s product is pretty vast and can do a lot of different things that other vendors’ products do, but it can do these things and much more which is why they are so competitive, but that doesn’t mean those other vendors don’t have something to offer with their products. When a vendor isolates its feature set to a much narrower window, they will become that much better with them and what this means for LogRhythm is that these companies can provide great value by acquiring them to not only reduce competition in that market space, but also potentially incorporate some of their technology into their own product. One market space in particular that we know does one portion of the LogRhythm product better is the end
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In the need of a turnaround, one action that the company has already tried with some success is utilizing a contracting firm to supply technical support. This keeps costs down from having full time employees on the books and the contracting company is responsible for the benefits of these workers. This model could be used across other departments as well if found successful. …show more content…
The benefits of this allow for LogRhythm to potentially grow into markets where it once was had no presence or was unable to tap into. One example of this that could be greatly beneficial to both companies is a joint venture between LogRhythm and Dell. LogRhythm and Dell have a partnership already because they supply the hardware to LogRhythm, but Dell could potentially expand its market and help diversity its portfolio even further, but jumping into the SIEM business, so it could compete with the likes of IBM and Hewlett Packard. This helps Dell diversify and LogRhythm tap into a market where Dell has products scattered throughout nearly every industry in the world and LogRhythm could take advantage of this partnership and utilize their market to expand their products

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