Logical Fallacies For Extra Gum

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A popular logical fallacy that companies use to sell their products is appeal to emotions. Thou Shall Not Commit Logical Fallacies defines appeal to emotions as the "manipulation of an emotional response in place of a valid or compelling argument". For example, Extra Gum released a two minute ad, Extra Gum: The Story of Sarah and Juan, last year in which the viewers followed the intimate love story of a couple. The ad was filmed in a way that emphasized the appearance of its product throughout major events of the couple's relationship. As a result, in the comment section of the video the viewers expressed their desire to buy Extra Gum in order to experience the feelings the couple did with the aid of a gum wrapper.

Courtesy of YouTube
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