The Importance Of Attention In Advertising

What gets your attention?
Today there are so many different advertisements, they use anything and everything they can to persuade the audience to buy their product, but what grabs one’s attention when an advertisement comes on? A commercial with hamsters driving a little green car, a commercial with a sad looking puppy and a celebrity asking for donations. Or maybe a commercial about yogurt and the host is giving all the nutritional facts of why it is so good and healthy. What all of these advertisement have in common is that they all have an appeal, which is what companies use to attract buyers. The appeals are; Pathos, ethos, and logic. Ethos calls on shared values between company and viewers, showing viewers that the company understands. Pathos uses …show more content…
Companies ratio and compare who buys their product more and they gear their advertisements towards those people. Not all advertisements are funny, have an a lot of facts or even make sense. Companies just want to get the attention of the viewers, and their reaction to the commercial decides whether they buy or not. For a grown man; he might like to know the straight, raw facts of a product. A woman will want to know how much she will save, and a teenager will just want the commercial to be funny for them to be sold on the product. Everyone is different which is why there are so many different appeals. But which appeal is the one that trumps them all. The advertisement that tugs on viewers’ heart and makes them want to call their mom. Maybe it is the advertisement that makes the viewers feel like someone understands what they are going through and can help. Or the advertisement that tells you every detail about the product and how much better it is then those comparing. Or maybe it all just depends on how funny it