Local SEO Case Study

Improved Essays
Chapter 8: Local SEO
Almost all web pages have the letters WWW before the name of the web page. This stands for world wide web. The words indicate that placing any information on the internet opens it out to scrutiny all over the world. However, when you are seeking customers, what you should aim to accomplish is having all the information available in your local area, so that you can benefit from significant growth.
The reasons that local SEO is growing is because there are more people using smartphones today. This means that they are better connected, often looking for information when they are on the go. This is different from the normal SEO results that you would have, as the information that you receive in the results is more actionable.
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This can be done by going to Google places which enables you to create a business page. On this business page, you are able to put in vital information about your business, including your contact information, hours of operation and physical address. In addition, you can place your website under a specific category, making it easier for people to find you. What all this does is optimize your placement when people are searching for information. Normally, when searching for a phone number for example, the first results you will see take on the appearance of business cards at the top of the search results. These are the results that are generated from people who have created their business pages. In addition to providing this localized information, it is also possible for people to locate you more easily using a …show more content…
To begin with, in local SEO, most of the information that elevates your ranking on a site comes from information that you provide on the actual site. Content is essential. However, when you are focusing on local SEO, particularly if you want to do this for your business, then your focus shifts and is placed on the information that you provide for your business through Google.
In addition, Global SEO places focus on creation of backlinks which help increase the reputation and authoritative nature of the website. This normally means that it is legitimate and therefore worth referring to. However, with local SEO, the focus shifts to citations which are the mentions that your website or your business will receive when it appears in business listings. In this case, your site will increase in rankings if your customers have a positive outlook towards it.
Remember that there are many search engines out there where you need the power of SEO. Make sure that you create a viable presence on all of

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