Live Action Case Study

Live Action is a pro-life, non-profit organization which started in a 15-year old girl's living room. Lila Rose was looking at a book in her living room one evening and the pictures horrified her. They were pictures of babies that were aborted. Lila decided that day to make a difference. She gathered up a group of friends and encouraged them to give presentations to local groups in the community to educate them about the violence of abortion and humanity of the pre-born. When Lila went to college at UCLA, she began to do investigations with a friend she met there. His name was James O'Keefe. Lila first decided to pose as a pregnant college student and went to ask for help at the college. UCLA informed her that they did not support pregnant students on campus. They then referred her to an abortion clinic. This really upset Lila, so she then began further investigations. She and James posed as a pimp and prostitute and went to a nearby Planned Parenthood clinic. They …show more content…
Today it hosts the largest collection of resources for the right to life and pro-life movement. It is "known for its undercover video sting operations on Planned Parenthood clinics" (LiveAction, n.d.). Through their website, you can be connected to referrals, counseling, and adoption agencies, among other resources. LiveAction has accomplished its goal of helping woman across the country to make properly informed decisions resulting in lives saved and hope restored where these mothers would have otherwise been told abortion was the only option. They have received over 143 million views of their videos around the world. Currently they have close to two million Facebook followers, over half a million Twitter followers, over twenty thousand Instagram followers, along with just under twenty-five thousand YouTube subscribers allowing them to reach close to three million people