Literacy Criticism
The literacy criticism emphases on the interpretation of material received (Gasher, et.al, 2012). Furthermore, this criticism considers the ways things can be portrayed and analyzed. For example, things become recorded into texts, it then becomes exposed to interpretation and discussion (Gasher, et.al, 2012). The literacy criticism also considers different approaches and portrays of media can be diverse for cultures. For example, in North America a biscuit means a buttery, flaky bread served with savory means. In the U.K. a biscuit is described as a cookie.
Theoretical Perspectives on Audiences:
British Cultural Studies:
In the 1950’s the British cultural studies were directed by Richard Hoggart, Raymond Williams and Stuart Hall. The studies were based on a response to the Marxist theory it added race, gender, cultural history, and popular culture as areas of study (Gasher et al., 2012). The theory of the British Cultural studies was expanded on behalf of the Marxist theory. When observing the audience, these areas of study impact the effects of what the individual enjoys. The Birmingham School which …show more content…
An active audience is described as a group of viewers that are involved in the media process. Lacalle (2015) notes that in recent years’ media is focusing more on feedback from viewers. An example, of this can be viewers deciding who can win and what contestants can eat on shows such as Big Brother. Media’s use of audience involvement is beneficial for the reason that it boosts ratings. People are more likely to watch shows that actively involve them in the decision making process. Today, media uses many different methods of involvement such as Twitter messages being shown live on a show and people deciding winders for shows such as The Voice. Involvement allows viewers to feel they are making an impact and part of the decision making
The literacy criticism emphases on the interpretation of material received (Gasher, et.al, 2012). Furthermore, this criticism considers the ways things can be portrayed and analyzed. For example, things become recorded into texts, it then becomes exposed to interpretation and discussion (Gasher, et.al, 2012). The literacy criticism also considers different approaches and portrays of media can be diverse for cultures. For example, in North America a biscuit means a buttery, flaky bread served with savory means. In the U.K. a biscuit is described as a cookie.
Theoretical Perspectives on Audiences:
British Cultural Studies:
In the 1950’s the British cultural studies were directed by Richard Hoggart, Raymond Williams and Stuart Hall. The studies were based on a response to the Marxist theory it added race, gender, cultural history, and popular culture as areas of study (Gasher et al., 2012). The theory of the British Cultural studies was expanded on behalf of the Marxist theory. When observing the audience, these areas of study impact the effects of what the individual enjoys. The Birmingham School which …show more content…
An active audience is described as a group of viewers that are involved in the media process. Lacalle (2015) notes that in recent years’ media is focusing more on feedback from viewers. An example, of this can be viewers deciding who can win and what contestants can eat on shows such as Big Brother. Media’s use of audience involvement is beneficial for the reason that it boosts ratings. People are more likely to watch shows that actively involve them in the decision making process. Today, media uses many different methods of involvement such as Twitter messages being shown live on a show and people deciding winders for shows such as The Voice. Involvement allows viewers to feel they are making an impact and part of the decision making