Lipson uses many quotes from a lot of famous people, this is considered an ethical appeal because they use the quotes as a credibility. She quotes people such as: Conan O’Brien, J.K. Rowling, Al Gore, and Steve Jobs, to name a few. She also uses the credibility aspect with the association to Harvard that she has. This gives the reader a sense that she knows what she’s talking about and are willing to trust her. In contrast, the Logos Appeal is used more in Adams’ article. In his advice he gives a statement and goes deeper in the idea behind it having a logical reason for anything said. For example, in his introduction paragraphs he has the idea that in order for someone to reach the goals after a failure they have to make a “major mental shift in thinking” (Adams). That is the logical way of approaching the problem at hand, and that makes the reader think that this is a probable way of solving this. Both authors use the Pathos appeal in their articles. People of emotions already attached to the fact they failed, and the articles apply this to help move the reader to respond in the way the author wants. In the article “5 Ways to Overcome Failure and Achieve your goals” the author uses pathos to encourage the reader to use his advice. For instance, when he is talking about facing the fear of failing he ends the paragraph with the statement “There’s an incredible feeling that goes along with …show more content…
Over all the article had similar techniques such as organization, appealing to the common person, the use of the Pathos Appeal and the use of colorful language. While the articles share those in common they use them in different ways which makes them unique to the articles and the authors. In contrast, Lipson’s article “How to Have a Really Successful Failure” had more of an Ethos Appeal to the readers and she had more information in her article. In Adams’ article, he uses the Logos Appeal to influence the readers, he had less information but was more straight forward with the points in his article. The article by Lipson is more effective for a reader wanting a lot of information and outside sources about failing, however, the article from Adams’ would be more ideal for a reader wanting the information quick but