Lip balm never was fun before EOS, despite the fact that millions of women use it as part of their beauty routine every day. Alleviating dry lips was almost a clinical process, and Chapstick and Burt's Bees, who both manufactured very similar tubes of lip balm, had the market cornered. Upstart brand EOS decided that they would break the mold, literally, and create a new lip balm that would be fun to use.
In an exclusive Fast Company interview, EOS co-founders Sanjiv Mehra and Jonathan Teller discussed how they decided to focus on creating a design that would appeal to women, since existing lip balms were boring unisex products.
Putting a great deal of thought into the shape of their lip balm container, the founders finally chose the orb
In an exclusive Fast Company interview, EOS co-founders Sanjiv Mehra and Jonathan Teller discussed how they decided to focus on creating a design that would appeal to women, since existing lip balms were boring unisex products.
Putting a great deal of thought into the shape of their lip balm container, the founders finally chose the orb