Page Title: Kris Reid on the Lion Zeal Show | Ardor SEO
Meta Description: Want to grow your business and acquire more clients as a SEO startup? Listen to Ardor SEO CEO Kris Reid who gives awesome tips on the Lion Zeal podcast.
Kris Reid Talks About Growing Your Business and Acquiring Clients You Want on Lion Zeal Podcast
(Screenshot for YouTube video : https://www.youtube.com/watch?v=UVMq7vZ03Xc&feature=youtu.be)
Kris Reid, who is the CEO of Ardor and is also known as The Coolest Guy in SEO, was the guest in a podcast episode of the Lion Zeal Show. He was interviewed by the host, SEO and Digital Marketing Consultant Daryl Rosser, who has had dozens of industry experts on his show. The 50-minute episode …show more content…
He backpacked around the world, and liked living in South East Asia the most. During his travels he discovered digital marketing, and then his whole life changed.
(https://ardorseo.com/about-us/book-date-kris-reid/)
His SEO company actually started as a backlink agency. In around 2010, Kris built software where clients can buy links. The company had a big email list and he’d just send an email, and pretty soon lots of people were buying their services.
However, just like so many other SEO businesses, they got smashed by Penguin. Lots of sites got de-indexed, and they lost a lot of traffic and earnings.
Luckily, Kris had been sensing for quite some time that the end of backlinks was drawing near. When Penguin unleashed its wrath, his business was already starting to transition into a real agency providing better services. They were offering PBN and Outreach links as well as investigating, monitoring, and fixing client’s keywords and websites.
It also helped that Ardor was able to bring in several SEO companies on board. As a result, even if they were working with just a couple of clients, they had access to hundreds of websites who were affiliated with the …show more content…
These can give you clues on how to build strategies to achieve those goals.
“People love to talk about their business.” So, listen to them, ask questions, and show you genuinely care about their growth and concerns.
10. Make Sure You Engage
Both guys agree that this is very important as it can indicate whether you are making sense to a client and are actually creating a connection with them.
Turn Prospects into Long-Term Clients
Your ultimate goal when working on your acquisitions is to find clients who will work with you longer. Kris shared one method that has worked for him is to be diligent in emailing and monitoring monthly reports. Also, he lets clients commit to short-term contracts, but makes an effort to show Ardor is looking for a partner for forever.
Make Prospects Pay for an Audit
Kris shares his method of making potential clients pay for an audit instead of doing it for free. Listen to the full Lion Zeal podcast to learn his trick. You can also access the episode on YouTube or from iTunes.
Want to know more about Kris Reid or his agency Ardor SEO? Then just Google “the coolest guy in