Linkedin Case

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History
LinkedIn was founded by Reid Hoffman, Allen Blue, Konstantin Guericke, Eric Ly and Jean-Luc Vaillant, on May 5th, 2003. It was originally set up in December of 2002, in Reid Hoffman’s living room. At the end of the first month, they had a total of 4,500. By fall, Linkedin showed enough promise to gain an investment from Sequoia Capital, an investment company based in California which is mostly concerned with electronics. That same year, they introduced address book uploads. In 2004, they introduced groups and partnered with American Express, a multinational financial services corporation. By 2005, Linkedin had 1,500,000 registered members, and had moved offices for the fourth time in three years. In 2006, just three years after launching,
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By this time, a few more of the current features of Linkedin were launched, such as “Jobs,” “Subscriptions,” “Recommendations,” and “People You May Know.” Another thing to note, in 2006, is that the amount of members more than doubled, with more than 4 million registered members by the end of …show more content…
Members are given a free trial of LinkedIn premium for one month, after that, subscriptions cost between thirty and one-hundred dollars per month. Subscriptions can be cancelled at any time. There are four different types of premium membership, depending upon the goals of the person or organization purchasing the subscription. If the user only wants to find a job, they receive three InMail credits for contacting hiring managers or recruiters, move to the top of applicant lists using a tool called Featured Applicant, and see who has viewed their profile, among other things. This is the least expensive subscription. If an organization is looking to find new talent for their company, they receive thirty InMail tokens for reaching out to potential hires, search using dynamic suggestions using Smart Suggestions, or manage their hiring tool from one location using Integrated Hiring, along with gaining use of five different premium tools. This is the most expensive

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