Limitations and Error Although the data retrieved displayed the frequency of customer visits, willingness to receive salon services and types of services desired, the focus group did identify some limitations and concerns. All participants stated the price of their current salon and agreed that services were reasonably priced. Customer service and price directly impact customer satisfaction (Beard, 2014). If a customer’s current salon is reasonably priced and offers quality customer service, it could be difficult to sway a shopper to switch salons. The focus group also concluded that only half would be swayed to shop at Target if a salon was introduced. This may indicate that a salon may not entice customers to go to Target. The salon would
…show more content…
The survey we conducted gave us information on the specific age group, income level and geographical locations of 50 participants. This is useful information, because management can determine where adding a salon may be most beneficial. Unfortunately, we were only able to survey those participants that live within a certain vicinity of us. We do not know if adding a salon will work in the Midwest, south, west, etc. We don’t think this will negatively affect our results because management could open up salons on the northeast and if successful can expand salon services to other areas. Our survey also asked participants how often they shop at Target, the majority answered 2-3 times per week. This is great to hear, however it seems like Target will only retain their loyal customers and may not attract new ones. It would be helpful if some of the participants we surveyed were not regular shoppers at Target – we could then determine if adding salon services would entice them to go to Target more often. By asking the participants if they would be more likely to purchase items from the beauty department that the stylist used on them, we analyzed that all 50 participants would, this is great for Target’s beauty sales. It was also beneficial to see that more than half of the participants would be willing to try Target’s walk-in services. While there were some limitations to our survey, we were able …show more content…
With the information retrieved from both the focus group and survey we decided to conduct an experiment. The experiment that took place was seeing if participants would purchase the product the stylist used on them during their salon service. The two factors are cost and gender. A significant limitation for this experiment was the lack of access to the salons for observation. Hair salons would not allow for observations of clients so the limitation was being able to observer the process first hand. However, the group overcame this obstacle by obtaining verbal consent from the participants and asking the participants if they would purchase the products used at the time of
The survey we conducted gave us information on the specific age group, income level and geographical locations of 50 participants. This is useful information, because management can determine where adding a salon may be most beneficial. Unfortunately, we were only able to survey those participants that live within a certain vicinity of us. We do not know if adding a salon will work in the Midwest, south, west, etc. We don’t think this will negatively affect our results because management could open up salons on the northeast and if successful can expand salon services to other areas. Our survey also asked participants how often they shop at Target, the majority answered 2-3 times per week. This is great to hear, however it seems like Target will only retain their loyal customers and may not attract new ones. It would be helpful if some of the participants we surveyed were not regular shoppers at Target – we could then determine if adding salon services would entice them to go to Target more often. By asking the participants if they would be more likely to purchase items from the beauty department that the stylist used on them, we analyzed that all 50 participants would, this is great for Target’s beauty sales. It was also beneficial to see that more than half of the participants would be willing to try Target’s walk-in services. While there were some limitations to our survey, we were able …show more content…
With the information retrieved from both the focus group and survey we decided to conduct an experiment. The experiment that took place was seeing if participants would purchase the product the stylist used on them during their salon service. The two factors are cost and gender. A significant limitation for this experiment was the lack of access to the salons for observation. Hair salons would not allow for observations of clients so the limitation was being able to observer the process first hand. However, the group overcame this obstacle by obtaining verbal consent from the participants and asking the participants if they would purchase the products used at the time of