Lime Crime's Social Media Influence
Doe Deere was one of the first CEO's to embrace the ecommerce market. Her ecommerce business model has proved very successful for the company. Lime Crime is a company that is known for taking …show more content…
Deere has always held a strong fascination for bold and vibrant colors. This love for striking colors started as a child back in Russia. Years later, she moved to America. She lived for several years in New York City. Her love for bold colors continued to grow. However, the young Doe Deere had difficultly finding the type of bold colors that she desired. She decided to strike out on her own and start a cosmetic company that specialized in wild and whimsical colors.
Doe Deere established Lime Crime back in 2008. This young woman was on a mission to prove to the world that makeup was more than something used to hide imperfections. Makeup was a tool to present your creativity to the world. In essence, makeup was a form of self-expression or a form of art for the individual. Doe Deere is very proud of the fact that her cosmetics are cruelty free. She is also proud that she established her success online. Her cosmetic company was one of the first to realize that the Internet was a great marketing place for innovative