Like A Girl Campaign Analysis

The Like a Girl campaign is the company Always’ way of promoting confidence in women and girls going through puberty. Unfortunately, women seem to lose confidence as they become older and enter puberty, either from internal (self-hatred) or external reasons (society). The campaign uses the phrase “Like a Girl” to explain that activities done in a “girly manner” are not derogatory and should not mean anything hurtful. Telling boys they throw like a girl is as detrimental as telling girls they throw like a girl. This phrase should not be derogatory nor should it be a means of promoting better performance, especially in athletics.
Personally, this video was an uplifting example of people trying to change social stigmas. As a girl, this demeaning