Lijjat Papad Case Study

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WOMEN AS ENTREPRENEURS
A LIJJAT PAPAD CASE STUDY
When women entrepreneurs of India are discussed, some of the famous and successful women that come to our mind are Ms Indu Jain (Chairwoman of the largest Media Group- Bennet Coleman & Co), Ms Kiran Mazumdar Shaw (Chairwoman and Managing Director of Biocon India Group), Ms Indira Nooyi (Chairperson and Chief executive officer of Pepsico), Vandana Luthra (an authority on wellness, the Government has appointed her as the Chairperson of the Beauty & Wellness Sector skill council), Naina Lal Kidwai (is currently the Group General Manager and Country Head of HSBC India and was the former President of the Federation of the Indian Chamber of Commerce and Industry (FICCI)), Chanda Kochar (Managing Director and
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L C Joshi clarified that the sisters of Lijjat can take care of their affairs and hence there was no need for an external agency to interfere. In 1985, another tremendous pressure was thrust upon them at the Jabalour branch where the unit was taken over by Shantilal Shah because of whom Lijjat had to undergo the trauma of court proceedings. Ultimately, the retrieved the unit from Shah.
The registered office of Lijjat was shifted to Bandra in Mumbai in 1988. Then Lijjat entered the soap market with the brand name SASA detergent and soap. The 50th Branch if Lijjat was inaugurated in Mumbai in the year 1996
The activities of Lijjat attracted foreign visitors which resulted in export of Lijjat with the help of merchant exporters to UK, USA, the Middle East, Singapore, Netharlands, Thailand and a few other countries. Dr. Speciosa Wandira –Kazibwe, the Vice President of Uganda visited Lijjad central office in 1996 and wanted to start a unit in Uganda.
The popularity of Lijjat grew which resulted in imitators with similar but fake products. Ultimately, the perpetrators were arrested in Bihar and

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