Lightwire is a Waikato based internet provider which builds and provides IT solutions to the Waikato region. The Lightwire team is based in Hamilton, who are constantly researching and developing new solutions for broadband and wireless users. Lightwire is focused on providing internet services to rural Waikato which is the most profitable, where in urban areas there is large competitions for internet services. The key product areas are rural, prepay, business and consumer. Lightwire’s main competitors in New Zealand are Netsmart, Farmside, Spark and Vodafone.
1. Assessment of the “blueness” of Lightwire´s strategy
1.1. First Test of Blue Ocean
Testing for Lightwire’s Blue Ocean approach requires the analysis of Lightwire’s focus, divergence …show more content…
Lightwire has been reducing the costs over their lifetime with good networks in place and many network towers in place. This however for Lightwire has come with some costs but there is growth.
The last factor questions whether the adoption hurdles inside and outside the company have been addressed. This includes involving the employees, business partners and the general public in the decision making process. Lightwire addressed the inside hurdles with the focus on organisation culture. Increasing the organisation culture was aimed at creating a shared value and beliefs increasing productivity as well as accountability.
Lightwire’s business strategy has some aspects of a Blue Ocean strategy, whilst most of Lightwire is a Red Ocean strategy. The differentiation between competitors was achieved diverging into the rural sector and leading in the development of the IT services. Being Waikato based has its advantages as rural communities, farmers and business would rather use a local company. Competing against other internet providers in the other areas though are where Lightwire is suffering unable to compete with the big companies.
2. Blue Ocean …show more content…
One approach would be a partnership between the mobile service provider 2 degrees. 2 degrees has little rural influence and a partnership would benefit both with Lightwire getting the required capital to expand and will also allow 2 degrees to have growth in the rural areas. Lightwire should focus on the rural sector and with the partnership they can provide cheaper solutions and faster internet. Using this strategy would mean that a large amount of the technical knowledge that Lightwire already possess which has been paramount to its success, would help development with 2 Degrees in the rural environment. This strategy focuses on the cost reduction as well as focus on the rural market. Utilising a Tower-sharing strategy to accelerate the installation of new towers and share inherent risks, including deployment costs, with 2 Degrees will also benefit the expansion of Lightwire. The Scheme would create a capital boost where the cost to provide internet In extremely isolated areas could be reduced as they will be able to use some of 2 Degrees existing services to increase their capabilities and result in an increased market share. There still are larger players in the market whom are
1. Assessment of the “blueness” of Lightwire´s strategy
1.1. First Test of Blue Ocean
Testing for Lightwire’s Blue Ocean approach requires the analysis of Lightwire’s focus, divergence …show more content…
Lightwire has been reducing the costs over their lifetime with good networks in place and many network towers in place. This however for Lightwire has come with some costs but there is growth.
The last factor questions whether the adoption hurdles inside and outside the company have been addressed. This includes involving the employees, business partners and the general public in the decision making process. Lightwire addressed the inside hurdles with the focus on organisation culture. Increasing the organisation culture was aimed at creating a shared value and beliefs increasing productivity as well as accountability.
Lightwire’s business strategy has some aspects of a Blue Ocean strategy, whilst most of Lightwire is a Red Ocean strategy. The differentiation between competitors was achieved diverging into the rural sector and leading in the development of the IT services. Being Waikato based has its advantages as rural communities, farmers and business would rather use a local company. Competing against other internet providers in the other areas though are where Lightwire is suffering unable to compete with the big companies.
2. Blue Ocean …show more content…
One approach would be a partnership between the mobile service provider 2 degrees. 2 degrees has little rural influence and a partnership would benefit both with Lightwire getting the required capital to expand and will also allow 2 degrees to have growth in the rural areas. Lightwire should focus on the rural sector and with the partnership they can provide cheaper solutions and faster internet. Using this strategy would mean that a large amount of the technical knowledge that Lightwire already possess which has been paramount to its success, would help development with 2 Degrees in the rural environment. This strategy focuses on the cost reduction as well as focus on the rural market. Utilising a Tower-sharing strategy to accelerate the installation of new towers and share inherent risks, including deployment costs, with 2 Degrees will also benefit the expansion of Lightwire. The Scheme would create a capital boost where the cost to provide internet In extremely isolated areas could be reduced as they will be able to use some of 2 Degrees existing services to increase their capabilities and result in an increased market share. There still are larger players in the market whom are