In order for Lifeline Medical to find success, the company needs to peruse knowledge about their market. The research will give Lifeline Medical the tools to develop and change the company’s strategies based on trends in the industry. Through both qualitative and secondary research Lifeline Medical can get an understanding of the company’s industry as well as what their business customers are looking for. To best answer the questions presented by Lifeline Medical, both qualitative and secondary research will best fit the company’s needs. For example, an interview with a surgeon within the company’s target market can give insight to the strategies needed to best reach Lifeline Medical’s target. Furthermore, performing secondary research
